Last month in the midst of New York Design Week, the Dutch design brand Moooi opened its first showroom and store in the U.S. in Manhattan’s Nomad neighborhood. Although Moooi has showrooms in other cities, New York marks the company’s first “retail” showroom that is easily accessible to passersby off the street. Taking over a former Persian rug showroom on East 31st Street, the space is intended to be both a destination for designers visiting the nearby DDC showroom, as well as a draw for local residents who might be looking for a new couch. Moooi is the first Dutch design brand opening a store in the neighborhood — a decision partly driven by higher rents in typical design centers like SoHo.
I toured the showroom last week with Mooi’s U.S. country manager Jan-Willem Poels and showroom and brand store manager Michael Johnston. Both men agreed they have been happy with the traffic in the showroom so far. “All in all, we are very excited to have a home here in New York and every brand has the ambition to do something special here,” says Poels. “I am amazed already by the traffic we are getting. It’s a very good mix of people.”
The 3,875 sq. ft. showroom includes a ground floor retail space with a bare concrete floor and a white curving stair that leads to an upstairs office for showroom staff as well as the U.S. team of the online design magazine Dezeen. On display are the latest furnishings, lights, and rugs from the company — including new pieces launched during April’s Salone del Mobile —set up in vignettes that encompass Moooi’s electic, innovative nature. A bar in the back of the space allows for entertaining, while a temporary wall will eventually be removed to allow access to a skylight. The showroom is open Tuesday through Saturday from 11:00 – 7:00 and on Saturday from 11:00 – 6:00. For more info or to set up an appointment, call 646-396-0455.
Tuesday – Friday, 11 am – 7 pm
Saturday, 11 am – 6 pm
Sunday & Monday, Closed (or by appointment only)
36 East 31st Street, NYC
All images © Rita Catinella Orrell.